Saturday, 23 June 2007

INDIA NOW a 3 month Festival celebrating Indian culture

INDIA NOW is a 3 month Festival celebrating Indian culture in London
15th July - 30th September 2007

Over the Summer of 2007, London will host India Now, a three-month season centring on London's interaction with India's rapidly growing economy and exploring India's culture.

It will take in events, activities and festivals across the capital dedicated to Indian art, film, food, theatre, music and fashion.

India Now will feature several key events, one of which will be a three-week Indian-themed Trafalgar Square Festival commencing on the Thursday 2 August. The famous square in the centre of London will see spectacular Indian and Indian-related outdoor events. Then on Sunday 2 September Regent Street - one of London's premiere shopping streets will be transformed into an Indian streetscape complete with music, spectacular sculptures, food and artisans.

Over 150 of London's cultural organisations and attractions will participate in the "India Now" season which will showcase India's contribution to world culture, its rich tradition and most importantly raise awareness and celebrate new Indian trends across art, film, theatre, food, music and fashion. Both invited Indian artists and London-based artists will be involved in the events.

Below information taken from

Later this year the Mayor will be visiting both Delhi and Mumbai with a delegation of representatives from London businesses, with plans to open Mayoral offices in both cities.

Mayor of London Ken Livingstone said the season was part of his programme for extending business and cultural links between the capital and India in 2007."India is not only one of the world's most important and rapidly growing economies, an emerging economic superpower, but it also has one of the world's most important cultures. In 2007, we are aiming to strengthen London's relations with India, building on the significant contribution that the Indian community - the largest minority national group in London - already makes to the economic, cultural and social success of the capital."He added: "With the arrival of more Indian companies, India's cultural impact on London is going to increase further. India Now will be an opportunity to experience the richness of Indian culture and will underline the relationship London has with India."

In partnership with Time Out magazine, the Mayor's office is also a producing a guide for India Now which will include listings of all the season's activity. The guide will be included with the magazine in early July.

A fashion show in will take place in September at the V&A Museum called 'Fashion in Motion'.
London Mela in Gunnersbury Park

An exhibition at the British Museum celebrating 60 years of Indian independence

A showcase at Brunei Gallery of the exhibition: From Soho Road to the Punjab - 50 years of Bhangra Music, culture and style.

The ICA will hold 'Futureworld City: Mumbai Club Night' at the central London venue in August.

The annual BBC Proms have a segment dedicated to celebrating Indian music.

Cultural institutions and organisations participating in India Now include
The National Film Theatre,
V&A Museum,
The South Bank
Barbican centres,
Thames Festival,
The Institute of Contemporary Arts and Akademi.
BBC Asian Network and Zee Television will be key media partners for the three-month festival.

Finally Lets not forget the spectacular Rathayatra 2007 taking place on 29 July at Trafalgar Square and Hyde Park Corner.

More details on that later.
Book your holidays Now.

No comments: